Experience the Artistry of Japanese Tableware

Unlock the secrets behind Seto Seito's exquisite ceramics. Subscribe to our exclusive streaming service and delve into centuries of craft, innovation, and beauty.

Seto Seito Co., Ltd. invites you on a journey through the intricate world of traditional Japanese tableware. From the careful selection of clay sourced from Aichi's rich earth to the final firing process in our meticulously maintained kilns, witness the dedication and skill that goes into every unique piece. Our new streaming service brings this rich heritage directly to you, offering unparalleled access to behind-the-scenes footage inside our historic workshops, intimate interviews with master artisans passing down techniques through generations, and detailed, step-by-step explanations of the complex pottery process, from wedging and throwing to glazing and decoration. Discover the stories embedded in the clay and the hands that shape it.

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Artisan working on a ceramic piece on a potter's wheel
Exterior view of Seto Seito Co., Ltd. factory in Seto, Japan bathed in afternoon sun

Seto Seito Co., Ltd. - Crafting Tradition Since 1948

Our Story

Founded in 1948, Seto Seito Co., Ltd. stands as a steadfast guardian of traditional Japanese pottery techniques while embracing modern innovation. Nestled in the heart of Seto, Aichi, a city whose identity has been intertwined with ceramics for over a thousand years – recognized as one of Japan's revered six ancient kilns – our company embodies a legacy of unparalleled craftsmanship. We are not merely manufacturers; we are custodians of a cultural heritage that dates back to the Heian period. Our commitment extends beyond creating beautiful tableware; it encompasses a dedication to quality that begins with responsibly sourced local clays and continues through every meticulous step of production. Sustainability is woven into our process, respecting both the earth that provides our materials and the centuries of knowledge passed down through generations of artisans. We specialize in a diverse range of ceramic and porcelain tableware, from durable, elegant pieces designed for everyday use to breathtaking, unique creations perfect for commemorating special occasions or gracing high-end culinary settings. Serving a global clientele through wholesale partnerships and bespoke custom orders, Seto Seito bridges the gap between timeless tradition and contemporary lifestyle, bringing the authentic beauty of Seto ware to tables around the world. Our mission is to preserve, innovate, and share this profound art form, ensuring its continuity for future generations, just as the rich clay of Seto has been shaped for a millennium.

Key Highlights:

  • Established: 1948, building on over 1000 years of Seto ceramic history.
  • Location: Seto, Aichi, Japan - The undisputed center of Seto ware production.
  • Specialization: Masterfully crafted Ceramic and Porcelain Tableware for global markets.
  • Legacy: Carrying forward the rich history and techniques of Seto ware, blending tradition with modern design for over seven decades.

Introducing Seto Seito Streaming: Your Window into Japanese Craft

Explore the depth and beauty of Japanese tableware creation through our curated video library. Gain exclusive insights directly from the source.

Artisan shaping clay on a potter's wheel

Behind the Scenes

Step inside the hallowed halls of our workshops and witness the magic unfold. Our exclusive footage reveals the skilled hands, focused minds, and intricate, time-honored processes that meticulously transform raw, unassuming clay into pieces of finished art that resonate with history and purpose. See the daily life and dedication of the artisans, capturing the subtle movements and deep concentration required for mastery.

Ancient Japanese pottery artifacts displayed in a museum

History & Heritage

Embark on a fascinating journey through time with our documentary series. Explore the centuries-old history of Seto ware, tracing its origins as one of Japan's earliest glazed pottery centers, its evolution through different periods, and its profound significance in Japanese culture, art, and the daily ritual of dining and tea ceremonies. Understand the deep legacy we uphold today.

Collection of modern tableware designs on a minimalist shelf

Design & Innovation

Meet the visionary minds shaping the future of Seto ceramics. Through intimate interviews with our talented designers and creative collaborators, we showcase the exciting blend of cherished traditional aesthetics with innovative forms and functions tailored to modern living and global tastes. See how tradition serves as a foundation for contemporary expression in tableware design.

Interior glow of a pottery kiln during firing

The Craft Explained

Unlock the mysteries of pottery techniques. Our detailed explanations break down complex processes like precise glazing application, temperature-controlled firing cycles in different kiln types (like climbing kilns), and intricate decorative methods such as *hakeme* (brushing) or inlay. This content makes the art form accessible and understandable to enthusiasts, aspiring potters, and curious learners alike. Learn the 'how' and 'why' behind each transformative step.

Explore Our Curated Content Categories

Dive deep into the aspects of tableware craftsmanship that interest you most. Our library is constantly growing with new series and topics.

Potter's wheel with spinning clay being shaped by hands

Mastering the Wheel

This foundational series covers the essential techniques of pottery wheel throwing, from centering the clay and opening the form to pulling walls evenly and shaping various classical forms like bowls, cups, and vases. Learn the physical grace, control, and patient practice required for this fundamental craft, guided by experienced artisans.

Various glazed ceramic samples showing different colors and textures

Secrets of Glazing

Unlock the artistic potential of ceramic surfaces. This series delves into the fascinating world of glazes, exploring different types unique to Japanese pottery (celadon, tenmoku, ash glazes, oribe), various application methods (dipping, brushing, pouring, spraying), and how firing temperatures and kiln atmospheres dramatically affect the final color, texture, and durability. Discover the complex chemistry and undeniable art behind the perfect finish.

Historical Japanese pottery vessel from the Seto region displayed in a museum

History of Seto Ware

A captivating documentary series chronicling the thousand-year evolution of Seto ceramics. From its origins as the earliest center for glazed pottery in Japan during the Kamakura period to its status as a cornerstone of Japanese pottery today, learn about the key historical periods, influential potters who shaped its development, and the stylistic changes that define this celebrated tradition and its enduring legacy.

Choose Your Streaming Plan

Flexible subscription options to fit your needs and curiosity about the world of Japanese ceramics.

Enthusiast

¥500/month
  • Access to a substantial core content library
  • Standard definition streaming quality
  • Watch comfortably on one device simultaneously
  • Email support for account queries
Start 7-Day Free Trial

Artisan

¥1000/month
  • Access to the *entire* expanded content library, including premium series
  • High definition streaming quality (up to 1080p)
  • Watch on up to two devices simultaneously
  • Exclusive monthly interview with guest artisans or designers
  • Priority email support
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Master

¥2000/month
  • All Artisan features included, plus more
  • Highest available streaming quality, including 4K where supported
  • Watch on up to four devices simultaneously
  • Early access to all new content releases and behind-the-scenes shorts
  • Annual live Q&A session with our lead master artisans and team
  • Dedicated email support
Start 7-Day Free Trial

All plans begin with a complimentary 7-day free trial. You have the flexibility to manage or cancel your subscription anytime through your account settings on the platform before the trial ends to avoid being charged.

What Our Viewers Say

Hear directly from enthusiasts and professionals around the globe who have been inspired and enriched by our exclusive streaming content.

Meet the Artisans & Storytellers

Discover the skilled individuals who carry on the legacy of Seto ware and bring our captivating streaming content to life.

Photo of Master Potter Hiroshi Yamamoto

Hiroshi Yamamoto

Master Potter

With over 40 years dedicated to the craft, Hiroshi is a true guardian of traditional Seto techniques. He specializes in the intricate *kohiki* (powdered white) and *shinsha* (copper red) glazes, techniques that require immense precision and understanding of firing conditions within our historic kilns. His philosophy centers on the dialogue between the potter's hands, the clay, and the fire, believing each piece tells a unique story of its creation. Hiroshi is deeply committed to mentoring the next generation of potters, ensuring the continuity of this ancient art form within our workshop.

Photo of Design Lead Ayumi Nakajima

Ayumi Nakajima

Design Lead

Ayumi brings a fresh, contemporary perspective to Seto Seito, expertly blending timeless Japanese aesthetics with modern design principles. Her work is often inspired by the subtle textures and forms found in nature, minimalist art, and the evolving functional needs of modern dining. Ayumi collaborates closely with the master artisans, pushing the boundaries of form and glaze application while deeply respecting the materials and traditional processes. She is passionate about creating tableware that is both visually stunning and enhances everyday life.

Photo of Streaming Producer Daiki Sato

Daiki Sato

Streaming Producer

Daiki is the creative force behind our streaming content. With a background in documentary filmmaking and a deep appreciation for Japanese crafts, he possesses a keen eye for capturing the beauty, dedication, and intricate detail of the pottery process on film. Daiki works tirelessly with the team to translate the tactile, intimate world of the workshop into engaging visual narratives, ensuring our global viewers feel connected to the artisans, the history, and the living craft of Seto ware. He is dedicated to sharing this story with the world.

Photo of Mei Tanaka, Marketing Coordinator

Mei Tanaka

Marketing Coordinator

Mei helps bridge the gap between our traditional workshop and the digital world. She manages our online presence and works closely with the production team to share the magic of Seto Seito with a wider audience. Her passion for Japanese crafts and digital storytelling ensures that our streaming service reaches enthusiasts and new discoverers alike, making the heritage accessible globally.

Frequently Asked Questions

Find quick answers to common questions about our streaming service and content, helping you get started quickly.

Our curated content library offers a diverse range of videos designed to immerse you in the world of traditional Japanese ceramics, specifically Seto ware. This includes in-depth documentaries on the thousand-year history and cultural significance of Seto ware, comprehensive tutorials demonstrating various traditional and modern pottery techniques like wheel throwing, glazing, and firing, exclusive interviews with our master artisans and talented designers, and captivating behind-the-scenes looks directly inside our working factory and studios. We aim to cover the craft from multiple perspectives, suitable for beginners and seasoned enthusiasts alike, with new content added regularly.

Yes, you can enjoy Seto Seito Streaming on various devices, including your computer, tablet, and smartphone. The number of devices you can stream on simultaneously depends on your chosen subscription plan. The Enthusiast plan allows streaming on one device, the Artisan plan supports watching on up to two devices concurrently, and the Master plan offers access on up to four devices simultaneously, making it convenient for individuals or households who wish to watch on different screens or locations.

Absolutely! We are confident you'll love our content and want you to experience its richness before committing. All our subscription plans, including Enthusiast, Artisan, and Master, come with a complimentary 7-day free trial period. This allows you to explore the extensive library and features without charge. You can cancel anytime before the trial ends if it's not the right fit for you.

Managing or canceling your subscription is designed to be straightforward and hassle-free. You can easily access your account settings on our streaming platform at any time after subscribing. From there, you will find simple, clear options to view your plan details, update payment information, or cancel your subscription with just a few clicks. You can cancel anytime, even during your free trial period, without penalty.

Yes, definitely! Our library includes dedicated series and individual videos focused on teaching specific pottery techniques as practiced in the Seto tradition. These range from fundamental skills like proper clay preparation and centering on the wheel to more advanced topics such as various forming methods (including hand-building), different glazing techniques (dipping, brushing, layering), understanding kiln firing processes, and decorative approaches. These videos are designed to be informative and instructional for learners at various levels.

Ready to Explore the World of Seto Ware?

Start your free trial today and immerse yourself in the rich history, intricate techniques, and inspiring artistry of traditional Japanese ceramics with Seto Seito Streaming. Discover the dedication that shapes each piece.

Start Your Free Trial Now

Get In Touch With Us

Have questions about our traditional tableware, the streaming service, wholesale inquiries, or anything else? Reach out to us directly using the form or contact details below.

Our Location & Contact Information:

Our Location:

Seto Seito Co., Ltd.
2-15-3 Higashi-cho,
Seto, Aichi, 489-0818
Japan

Phone:

+81 561-82-1234

Email:

info@setoseito.com

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